CHK America's President & CEO, Rick Wood, joins the CT Podcast to discuss the vital, but often overlooked, practice of transit wayfinding. Here, Wood covers the science of navigating through public spaces, the psychology of wayfinding and the 8-second rule as well as CHK America's role in developing cohesive sets of transit wayfinding systems. Fears about navigating a transit system safely and successfully, notes Wood, is often the single-most significant barrier to ridership growth. Listeners will learn that wayfinding is far more than just maps.
Listen Here: 22:04